The AHA! Project (supported by the European Union) has directed 50 small grants in South Asia to groups that aim to address these facets of the COVID-19 crisis. The case review series draws primarily on this experience, with the goal both to provide narratives to help in understanding diverse situations and to explore the experience through several programs supported by AHA! Project grants. The current review highlights a comprehensive approach to raise awareness, primarily among faith and community leaders in Bangladesh, through digital and social media-based social and behavioral change communication strategies. The project lead Md Al Amin designed and implemented a five-phased intervention technique that helped to reduce misinformation and hate speech. The goal has been to highlight how youth leaders like Al Amin can make meaningful contributions to Bangladesh’s overall efforts to contain the virus by engaging participants from vulnerable groups, utilizing a blended approach of online and offline communication strategies.

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