There has been a massive advocacy movement over the last 15 years that has sought to advance the case of religion into view of decision-makers in the international development sector. This advocacy effort has been dispersed and not centrally organised, and is made up of the efforts of multiple development actors, religious institutions, researchers and others. This article shows how this advocacy approach has been highly successful in increasing acceptance of the fact that religion is relevant to development, and religious communities and institutions make contributions to the development effort – and this acceptance can now be seen at the highest levels. However, the article highlights several challenges that have come with this advocacy approach. It therefore supports urgent reflection on the direction of this advocacy going forward and suggests that major and uncomfortable adaptations might now be required.

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